By 2010, the sixth-generation (Mark VI)[1] Fiesta had been introduced worldwide, including in the United States and Canada — making it the first Fiesta model to be sold in North America since 1980.
Contents* 1 History
1.1 Codenames
* 2 Fiesta Mark I (1976–1983): The first generation
2.1 Crayford convertibles
* 3 Fiesta Mark II (1983–1989): The second generation
* 4 Fiesta Mark III (1989–1997): The third generation
* 5 Fiesta Mark IV (1995–2002): The fourth generation
5.1 Fiesta Mark IV (1999–2002): facelift
5.2 The Zetec S
5.3 Mk IV facelift specifications
* 6 Fiesta Mark V (2002–2008):The fifth generation
6.1 Fiesta South America
6.2 Fiesta ST
6.3 Fiesta RallyeConcept
6.4 Fiesta RS concept
6.5 Fiesta Mark V (2005–2008): facelift
+ 6.5.1 Limited editions
+ 6.5.2 Fiesta ST
6.6 Mk V specifications
6.7 Sales figures
6.8 Marketing
6.9 Strategy for India
* 7 Fiesta Mark VI (2008–):The sixth generation
7.1 Equipment
7.2 ECOnetic model
7.3 Body styles
7.4 Powertrain
7.5 Reception
7.6 North American market
+ 7.6.1 Preliminary marketing
+ 7.6.2 Launch
+ 7.6.3 Recognition
* 8 Commercial Variants
* 9 Future
* 10 Motorsport
10.1 Rallying
+ 10.1.1 Fiesta ST Group N specifications
10.2 Rallycross
10.3 Circuit racing
* 11 Popularity
* 12 Awards
* 13 See also
* 14 References
In the early 1970s, European demand from consumers for small cars was rising. Even Ford's smallest model, the Escort, was a conventional front-engined, rear wheel drive car; yet competitors were launching smaller, front wheel drive cars, like the Fiat 127 and the Peugeot 104. The effects of the 1973 energy crisis were also increasing demand for smaller cars. BMC (which had since merged into British Leyland) had entered the mini-car market with its Mini in 1959, while the Rootes Group had launched the ultimately less successful Hillman Imp in 1963, but times had moved on and people looking for small cars now wanted practical hatchbacks instead of conventional sedans. GM had entered the modern supermini market with its conventional Opel Kadett City/Vauxhall Chevette three-door hatchback twins early in 1975
obcat was approved in autumn 1973, with Ford's engineering centres in Cologne and Dunton (Essex) collaborating. Customer clinics were held across Europe, targeting female buyers in particular.
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